Early this year I got the awesome opportunity to play Art Director & Lead Designer on this pretty huge event that partnered the Art of Living Foundation and Google India.
Why was it awesome? So many reasons!
First, the chance to work with Google, whose cheerful, minimalistic aesthetic and tireless innovation makes my heart happy. And I mean, c’mon, it’s Google — the company that became a verb!
Second, when your professional passion intersects with your personal passion (in my case, design and meditation/service/peacemaking), life is moving along nicely.
Third, this is a cause TO BELIEVE IN! The Hangout sought to answer the question: “What can we do for a stress-free, violence-free society?” During the opening remarks Sri Sri shared these words, putting it perfectly:
When the Wright Brothers thought about flying, everybody thought they were crazy. I have this crazy idea to see a world without violence, without stress. I’m so happy that so many of you have joined me in this dream. It may appear to be far-fetched but we need to dream first. Then, one day, either in this generation or the next, it will come true.
So. The design.
First, some visually stimulating teasers playing with the idea of what a stress-free violence-free society might look like:
Pollution? Bah! Our factory’s emissions include bubbles and sparkles and rainbows.
The next step was to position Sri Sri as the expert he is in both large-scale conflict resolution and the individual journey to peace and joy. Luckily he makes this a snap through his own inspiring words:
And some hand-lettering for the fun of it:
And of course, ads of every shape and size:
And the results!
So lucky to get to be a part of it.
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